Brokering

Broker. I’ve been thinking a lot about that word and what it means. Well, according to Merriam Webster:

bro·ker  noun \ˈbrō-kər\: a person who helps other people to reach agreements, to make deals, or to buy and sell property (such as stocks or houses)

1:  one who acts as an intermediary: as

a :  an agent who arranges marriages

b :  an agent who negotiates contracts of purchase and sale (as of real estate, commodities, or securities)

2:  power broker

3:  one who sells or distributes something <an information broker>

The definition does talk about selling and distributing, but that’s not at the top. I think that’s interesting and worth considering. We sell insurance and real estate, but as brokers, that’s not really the most important thing that we do. We help people find what they need, negotiate, and reach agreements. So, it’s also interesting to note that a broker can also be an agent who arranges marriages. Whether it’s insurance or a new home, this job is a lot like matchmaking.

The immortal George Carlin has a joke that sticks in my brain. He says, “You know what I say to people who say their needs aren’t being met? Drop some of your needs!” While (like most George Carlin jokes) that joke never fails to make me laugh, I have to disagree with him a little. If your needs aren’t being met, you need to find a new solution that meets them. Whether that be a new home for you and your family, or a new insurance carrier that gives you the best coverage and the best rate. In these instances, at least, you shouldn’t have to drop your needs. Let us brokers fix you up with a new situation that makes your heart sing.

Written by

No Comments Yet.

Leave a reply